How to Reduce Bounce Rate of Your Blog/Website?
How to improve your blog’s bounce rate? why improve your blog’s bounce rate?
You can get answers to your questions about a blog’s bounce rate by reading this blog post. Learn the best ways to improve the bounce rate of your blog as it may help you in getting more readers and better rankings.
‘Bounce rate’ is an important factor for most bloggers. A lower bounce rate means that readers stay more time at your blog, while a higher bounce rate means that many readers don’t spend much time on your blog. ‘Bounce rate‘ is important as per SEO perspective as well as lower bounce rate will result in better Alexa ranking. As bounce rate is important, bloggers keep looking out for tips to reduce bounce rate.
You can improve the Alexa ranking of your blog easily; but if the bounce rate increases, then the Alexa ranking too will get affected. Good Alexa ranking is definitely necessary to attract advertisers to your blog and that’s why you may never want your blog’s bounce rate to increase.
It is that’s why necessary that you should follow the tips mentioned by me in this post. By implementing these tips, you’ll be able to reduce bounce rate which will also improve your blog’s Alexa ranking.
Table of Contents
How to Improve Your Blog’s Bounce Rate?
1. Having a Good Design is Important
The first most important thing which you should do is that you need to improve the design of your blog. A blog that is designed properly will definitely influence the mind of the blog readers. A properly designed blog not only looks professional, but it will also make navigation easier.
If possible you can go for a paid WordPress theme as well as you have the option to hire a theme designer for making your blog look professional.
You shouldn’t miss out on having a good Logo for your blog. An attractive logo may make your blog readers get impressed with your blog and then they may decide to visit your blog and again.
Reducing Bounce Rate
Image Credits to Jscreationzs at FreeDigitalPhotos
2. Don’t Make Use of Un-Necessary Images
If you’re making use of attractive images in your blog posts, then it will definitely attract some new readers. But if you’ll make use of unnecessary images in your blog posts, then readers may definitely get frustrated.
You’ll need to understand what type of images need to be necessarily incorporated in a post. By including the most suitable images in your blog posts you’ll be definitely able to make your blog become a successful one.
3. Interlink to Your Own Blog Posts Properly
Internal interlinking is important for reducing the bounce rate. You should always interlink to the related blog posts as then only readers will go through the posts which you have interlinked.
Excessive internal linking should be avoided as it can affect your blog’s ranking. With time you’ll start doing interlinking properly and it may definitely help in achieving the desired bounce rate.
4. Too Much of External Linking Should be Avoided
Giving external links to Wikipedia and authority blogs of the same niche is considered good as per SEO perspective. At the same time providing many external links can affect the bounce rate. Readers may tend to visit the external links provided by you and may start spending less time on your blog.
5. Interact with Blog Readers to Reduce Bounce Rate
Some readers just love to go through blog posts that are interactive in nature. You can also make your blog posts interactive by asking more questions to readers, coming up with arguments, or just replying to all the comments properly.
Readers get attracted to read blog posts having more comments. That’s why I always recommended bloggers reply back to each and every comment which they get at their blog posts.
6. Advertisements
One of the reasons which may have made your blog’s bounce rate go higher could be the excessive number of advertisements at your blog. More number of banner ads, popup ads, and other types of advertisements may make readers go away from your blog.
Readers don’t like an excessive number of ads as they can’t focus on reading the content properly. This is the reason that I always recommend bloggers reduce the number of advertisements they have on their blogs.
7. Don’t Publish Content with Grammatical Mistakes
If you’re not good at writing content, then your readers won’t like to read your blog posts properly. I have noticed that blogs with bad quality content and grammar mistakes mostly have a very high bounce rate and at the same time, the blog’s Alexa ranking gets affected.
You should avoid grammar mistakes completely. While writing content you need to keep the flow going as then only you’ll be able to write the best content for your blog.
If you’re searching for a tool that can help you in detecting your grammar mistakes, then check out the features of Grammarly tool immediately.
By writing long and detailed posts for your blog you’ll be easily able to achieve the desired bounce rate. I’ll recommend you to publish list posts, detailed case studies, tutorials, and other types of informative blog posts at your blog regularly.
One of the things you can do is that you can hire a professional content writer to write blog posts. It may require little investment, but then you’ll definitely be able to make readers stay more time at your blog.
8. Don’t Make Use of Pop-ups in a Wrong Way
Pop-ups are not liked by some readers. If a pop-up will appear immediately on your blog, then some blog readers may decide to leave your blog immediately.
If you like to make use of pop-ups, then you should try to delay the appearance time of the pop-up. There are some plugins that allow to easily delay the appearance of the pop-up.
9. Improve the Speed of Your Blog
Blog speed is important as it will allow your blog readers to easily go through your blog and the different blog posts published by you on your blog.
You should definitely try to improve the loading time and speed. Better blog speed will also be helpful in getting better search engine rankings. If your blog loads in 3 to 4 seconds, then you don’t need to worry much about the speed of your blog.
For testing your blog’s speed you can make use of Google’s Speed Test Tool.
In the end, I’ll recommend you to check out your blog’s bounce rate regularly. Check out the below parameters to know that where your blog stands.
- Excellent – Bounce Rate Around 15-20%
- Good – Around 20-40%
- Average – Between 40-65%
- Poor – Above 70%
I hope that these tips of mine will help you in reducing your blog’s bounce rate. If some bloggers can have the best bounce rate for their blog, then you too can achieve the same. You need to be determined as well as you need to avoid blogging mistakes that you may be making now. If you’ll make use of the right strategies, then you’ll definitely be able to get a lot of success with your blog.
Hi Mohit,
You have hit on the most important aspects of bounce rate reduction. Good design, easy navigation, fast loading, valuable contents, proper linking etc are important steps to keep visitors staying longer in a website. The expertise applied in keeping to these steps, the ease it becomes to reduce bounce rate with ease!
I have shared the above comment in kingged.com where I found this article.
Hey Sunday good design, fast design and high quality content are definitely required to reduce the bounce rate of any blog. Consistency also is very important as without consistency one may not be able to achieve the goals which one has set. If someone will give his best efforts, then he definitely will be able to achieve the desired bounce rate.
Hi Mohit,
Indeed, having a good clear design will help your blog not only download faster, but also gives the reader a clear view to read every post. The image has to be coherent to the post itself. Too many images will slow down your site.
Internal links work great, if it is coherent and not overdone. When it comes to external links, I don’t use them unless I have a guest on my blog. You don’t want someone to press a link and get lost.
Spelling and grammar also carry weight when writing a post. And engagement of course is key not only because it makes our blogs very interesting, but those back links need to be on good blogs.
Each point is excellent!
-Donna
Hey Donna thanks for agreeing to each and every point which I have mentioned in this blog post. I was recently at your blog and found everything to be perfect. I hope that your blog’s bounce rate will keep getting reduced day by day.
Hi Mohit,
Landed on your blog for the first time and I am quite impressed with the theme and the quality of the posts.
Coming to the post, Yes a good design can hold readers for long especially when the blog is readable. Interlinking is another great technique to retain readers for a long time.
Thanks for sharing these wonderful tips to reduce bounce rate. I will surely consider them. 🙂
Regards,
Rohan Chaubey.
Hey Rohan I welcome you to my blog. I hope that you’ll visit my blog regularly from now. I felt happy knowing that you like the quality of my blog posts. Yeah do implement these tips and let me know that what type of bounce rate you’re able to achieve after implementing these tips.
Hi Mohit,
You have covered all the important points that should be considered in order to reduce the bounce rate.
Good design is very important as it gives the first impression of your blog to a reader. Interlinking posts not only help in improving SEO, it also improves reader engagement thereby reducing the bounce rate.
Advertisements that do not interfere with the reading experience and don’t increase the page load times are ok. A lot of advertisements are a strict NO and can drive a reader away.
This was informative, have a good week ahead!
hey Arpit nice to see that you too agreed to all the points that I have covered in this post. Yes, some type of advertisements are good for the blog. But, there are some type of advertisements which readers don’t like totally. I hope that you’ll avoid incorporating such type of advertisements in any of your blogs. Do let me know the things that you’re doing to reduce your blog’s Alexa rank. Thanks a lot for coming by. Enjoy.
Hello Mohit,
This is a very good post, all points which you mentioned are really effective and can reduce bounce rate. One of the major aspects are quality content and good layout. Good Post keep it up bro 🙂
Pranay I tried to include all the points as Bounce rate is something which is considered as very important by many bloggers. Yeah, I’m also focusing on improving the content quality more as it’ll help me in attracting more readers towards my blog. Thanks for coming by.
Hi Mohit,
You have comprised great points to reduce bounce rate of any blog or site. Yes, design of a blog is very important in order to minimize bounce rate.
Thanks
Rahul thanks for liking all the tips. Yes, we constantly need to improve the design of our blogs for getting better bounce rate. Lets keep working hard. Hope to see you again soon on my blog.
Actually i have tried doing all these kind of stuff in a way that you have mentioned, but its always more than 60% that i get bounce rate every time. I am not able to reduce it by any extent. So any help regarding this would be really appreciated. Thanks.
Anshul, I felt bad to know that you’ve not been able to reduce the bounce rate of your blog.
Sometimes the bounce rate also depends on the niche and the length of the content. So try to have some lengthy articles published on your blog.
Another tip for you – Try to check out the bounce rate of other similar sites and at the same time try to check out that what they’re doing for having a better bounce rate.
Hi Mohit
It’s really a fact, Nowadays many bloggers are getting high bounce rates on their blog which is really a head ache for them.
Due to high bounce rate, they aren’t able to generate sales. I am also one of them.
Since last 4 months, I have been noticing that my blog is getting high bounce rate and my visitors are leaving my site so frequently.
They aren’t engaged with my content.
So to solve this issue, I was doing research on it and searching for some best ways which I can implement to reduce bounce of my blog.
While doing research, I have learn’t below points which can help to reduce bounce rate of the blog.
1. Fresh & Helpful Content
During the research, I was noticing few blog content and I found a big difference in them.
I have seen two blogs and one of them writing content just to sell their product and to drive traffic. The writer of that blog just writing articles based on keywords and their articles aren’t enough informative.
On that blog, I only seen content which aren’t helpful to me.
On the other side, the second blog is filled with awesome content.
Articles on the second blog is completely eye catchy and even after reading their titles, I wasn’t able to resist myself from reading those articles. I read almost 4-5 articles there and they all are hub of helpful information.
Difference which I noticed in between these two blogs is, 1st blog is only writing for sales and traffic But 2nd blog is writing just to help their readers.
2nd blog was focusing on creating high quality content which can solve issue, which can create results.
The writer of 2nd blog was giving brilliant solutions and writing in-depth articles.
He was focusing on readership and building relationship with their readers.
This was the big difference in these 2 blogs. & I learnt that content should be of such kind which can create results and solve issues. 😀
2. Updating Old Articles
2nd thing which I learnt is, Updating old articles.
I have learnt If we will not update old articles with fresh information then there would be high chances, the reader will surely leave our blog because they might not be getting what they really want.
So updating articles with fresh information would be a technique to hold them and engage them on our blog. Right? 😀
3. Content Readability
I myself never read those articles which have so long and thick paragraphs. I have seen some websites which writes so long and thick paragraphs which scare readers to read them.
I also scare when I see such long paragraphs and I don’t read them.
I always love to read short and clean paragraphs.
So we should must improve our content readability so that readers can find it interesting and helpful. 😀
There are also some other points like improving blog design etc etc But I can’t mention all of them in a single comment. 😀
Your article is really helpful to me and I learned so many points from you.
Thanks Mohit for sharing such a great piece of content with us.
Happy Blogging 😉
Thanks Chetan for your awesome comment.
Definitely we all need to regular update our blog with new posts and at the same time we need to update the old posts.
A good bounce rate will improve the alexa rank and make us get more benefits.
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