‘Bounce rate’ is an important factor for most of the bloggers. Lower bounce rate means that readers stay more time at your blog, while higher bounce rate means that many readers don’t spend much time on your blog. ‘Bounce rate‘ is important as per SEO perspective as well as lower bounce rate will result in better Alexa ranking. As bounce rate is important, bloggers keep looking out for tips to reduce bounce rate.
You can improve Alexa ranking of your blog easily; but if the bounce rate will increase, then the Alexa ranking too will get affected. Good Alexa ranking is definitely necessary to attract advertisers towards your blog and that’s why you may never want your blog’s bounce rate to increase.
It is that’s why necessary that you should follow the tips mentioned by me in this post. By implementing these tips you’ll be able to reduce bounce rate which will also improve your blog’s Alexa ranking.
1. Having a Good Design is Important
The first most important thing which you should do is that you need to improve the design of your blog. A blog which is designed properly will definitely influence the mind of the blog readers. A properly designed blog not only looks professional, but it will also make navigation easier.
If possible you can go for a paid WordPress theme as well as you have the option to hire a theme designer for making your blog look professional.
You shouldn’t miss out on having a good Logo for your blog. An attractive logo may make your blog readers get impressed with your blog and then they may decide to visit your blog and again.
Image Credits to Jscreationzs at FreeDigitalPhotos
2. Don’t Make Use of Un-Necessary Images
If you’re making use of attractive images in your blog posts, then it will definitely attract some new readers. But if you’ll make use of un-necessary images in your blog posts, then readers may definitely get frustrated.
You’ll need to understand that what type of images need to be necessarily incorporated in a post. By including the most suitable images in your blog posts you’ll be definitely able to make your blog become a successful one.
3. Interlink to Your Own Blog Posts Properly
Internal interlinking is important for reducing the bounce rate. You should always interlink to the related blog posts as then only readers will go through the posts which you have interlinked.
Excessive internal linking should be avoided as it can affect your blog’s ranking. With time you’ll start doing interlinking properly and it may definitely help in achieving the desired bounce rate.
4. Too Much of External Linking Should be Avoided
Giving external links to wikipedia and authority blogs of the same niche is considered good as per SEO perspective. At the same time providing many external links can affect the bounce rate. Readers may tend to visit the external links provided by you and may start spending less time on your blog.
5. Interact with Blog Readers to Reduce Bounce Rate
Some readers just love to go through blog posts which are interactive in nature. You can also make your blog posts interactive by asking more questions to readers, coming up with arguments or just by replying to all the comments properly.
Readers get attracted to read blog posts having more number of comments. I that’s always recommend bloggers to reply back to each and every comment which they get at their blog posts.
One of the reasons which may have made your blog’s bounce rate go higher could be the excessive number of advertisements at your blog. More number of banner ads, popup ads and other type of advertisements may make readers go away from your blog.
Readers don’t like excessive number of ads as they can’t focus on reading the content properly. This is the reason that I always recommend bloggers to reduce the number of advertisements they have at their blogs.
7. Don’t Publish Content with Grammatical Mistakes
If you’re not good in writing content, then your readers won’t like to read your blog posts properly. I have noticed that blogs with bad quality content and grammar mistakes mostly have very high bounce rate and at the same time the blog’s Alexa ranking gets affected.
You should avoid grammar mistakes completely. While writing content you need to keep the flow going as then only you’ll be able to write the best content for your blog.
If you’re searching for a tool that can help you in detecting your grammar mistakes, then check out the features of Grammarly tool immediately.
By writing long and detailed posts for your blog you’ll be easily able to achieve the desired bounce rate. I’ll recommend you to publish list posts, detailed case studies, tutorials and other type of informative blog posts at your blog regularly.
One of the things you can do is that you can hire a professional content writer to write blog posts. It may require little investment, but then you’ll definitely be able to make readers stay more time at your blog.
8. Don’t Make Use of Pop-ups in a Wrong Way
Pop-ups are not liked by some readers. If a pop-up will appear immediately on your blog, then some blog readers may decide to leave your blog immediately.
If you like to make use of pop-up, then you should try to delay the appearance time of the pop-up. There are some plugins which allow to easily delay the appearance of the pop-up.
9. Improve the Speed of Your Blog
Blog speed is important as it will allow your blog readers to easily go through your blog and the different blog posts published by you at your blog.
You should definitely try to improve the loading time and speed. Better blog speed will also be helpful in getting better search engine rankings. If your blog loads in 3 to 4 seconds, then you don’t need to worry much about the speed of your blog.
For testing your blog’s speed you can make use of Google’s Speed Test Tool.
In the end I’ll recommend you to check out your blog’s bounce rate regularly. Check out the below parameters to know that where your blog stands.
- Excellent – Bounce Rate Around 15-20%
- Good – Around 20-40%
- Average – Between 40-65%
- Poor – Above 70%
I hope that these tips of mine will help you in reducing your blog’s bounce rate. If some bloggers can have the best bounce rate for their blog, then you too can achieve the same. You need to be determined as well as you need to avoid blogging mistakes which you may be making now. If you’ll make use of right strategies, then you’ll be definitely be able to get lot of success with your blog.