Why Branding is Important for Bloggers? Your Blog Your Brand

If you’re a blogger, then branding is definitely one of the things which should be important for you.

What is a Brand? Any product can become a brand. There are some characteristics which makes a product get a particular type of identity and this identity makes a product become a brand.

Proper branding will make your blog appear better than the blogs of your competitors.

By making your blog become a brand, you’ll not only be able to enjoy lot of popularity, but at the same you may be able to make more money than what’re doing now.

..Oh I know him. He is a Popular BloggerEver heard someone saying this about you?

These words can definitely inspire any blogger. A blogger is a person who has passion for blogging, but at the same time he always wants to get some popularity and make money from blogging.

When I started My Blogging Ideas, I didn’t knew much about branding.

But now, I realize that branding is an important thing for any blogger who wants to get success from blogging.

In this post I’ll make you know that why branding is important for bloggers and the different benefits of branding.

I hope that this post will make many bloggers take the right steps for making their blog become a brand.

1. Regular Readers

Getting regular readers is one of the most important things for all the bloggers.

By making your blog become a brand, you’ll definitely be able to get readers which will consistently come to your blog.

Branding brings popularity and many readers just love to regularly read the blog posts published at a popular blog.

If you’ve still now not been able to get regular readers, then definitely you just need to try your best of making your blog a popular one.

How Bloggers Can Make Their Blog Become a Brand?

Image Credits to Stuart Miles at FreeDigitalPhotos

2. Branding Brings More Business

Many bloggers offer different services to clients and that’s why they need to make their clients realize that they offer the best type of service.

If your blog has become your identity, then you may definitely start getting more clients just because of your blog.

Clients may start contacting you by making use of the ‘Contact Us’ page at your blog. They may definitely prefer you more over the other bloggers who provide same type of service.

So branding will bring more clients and at the same time you’ll be able to get the price you want for the service you’re offering.

There are few bloggers who charge very high price for their consultancy service. Clients are ready to pay good price for getting service from these bloggers just because these bloggers have lot of knowledge and their blog is a very popular one.

3. More Sales for Affiliate Marketers

If you’re promoting some products at your blog, then you definitely need to make your blog become a brand.

Affiliate marketers can get more referral traffic to their blog having good popularity.

At the same time, affiliate marketers can easily gain trust of readers by maintaining a quality blog which is updated consistently.

The reviews written by a trusted and popular blogger get more social shares than the reviews written by someone who is a new entrant in the blogging world.

ShareASale Affiliate Program allows affiliate marketers to earn commission by promoting the products of their choice. Bloggers having a popular brand should definitely try ShareASale Affiliate Program immediately.

4. People Tend to Share Posts Frequently

You may have heard social media experts saying that getting more social media shares is not difficult. If you’ll make use of right social media strategies, then your blog posts will definitely get viral.

I also think the same.

If your blog has got an unique identity in the online space and it has become very popular, then readers will tend to share your blog posts more frequently.

A good blog post published on a very popular blog may definitely get many more social media shares than a superb blog post which is published on a blog which has just started gaining popularity.

5. Attracts High Paying Sponsors and Advertisers

Want to get the best paying advertisers get attracted towards your blog?

A blog which is very popular and has an unique image stands to get more sponsored posts and banner ads than the blogs which have still not been able to become a brand.

Once your blog will become your identity, then you won’t have to look out for sponsors and advertisers. Popular blogs easily catch the attention of advertisers and that’s why many advertisers will contact you on their own.

Those advertisers who’ll be able to gain benefit by having their advertisement appear on your blog may definitely decide to collaborate for long term with you.

6. Long Term Business

Blogging is a short term business for some, while many think of it as a long term business.

All the bloggers who want to earn from blogging for long term should definitely try to make their blog become a popular and valueable one.

A blog which provides valueable knowledge to readers definitely stays popular for long term.

With time, a popular blog may keep gaining more popularity and you’ll finally be able to achieve all your goals related to blogging easily.

If you’re not thinking about making your blog become a brand, then you’re definitely committing a mistake which many bloggers commit. As now you know the benefits of branding for bloggers, your thinking may definitely get changed.

Proper Social Media Marketing is one of the ways by which a blogger may make his blog become a brand. If you don’t know how to make your blog become a blog, then stay tuned as I’ll soon come with a blog post about it. What’s your opinion about branding for bloggers? Are you already trying to make your blog become a brand?


  1. says

    Nice post Mohit! ๐Ÿ™‚
    I totally agree with you, it’s important to make your blog stand out as a brand if you are a serious blogger and have long term plans for your blog!

    • says

      Archana am trying my best to make my blog stand out as a brand. I’m trying to write unique content as I want people to feel satisfied after reading my blog posts.

      Your blog also looks like a brand. Long term plans will definitely make our blogs become more popular.

  2. says

    Branding separates competitors and makes consumers remember a product, it goes way beyond just a logo or graphic element and is one of the most important aspects of any business, large or small, retail or B2B.

    I couldn’t agree more with your article. You are right that branding brings more business and regular customers, because it helps set you apart from the competition, create clarity and stay focused on your mission and vision. Additionally, it provides business value.

    All in all this article will encourage readers to build their brand the right way and this will help them understand its use.

    • says

      Metz am happy that you understand the reason behind writing this post.

      I want bloggers to understand the importance of blogging. Without branding, a blogger may not be able to make money for long term with his blog.

      Bloggers need to brand their blog in the right way. They need to make use of the right social media strategies.

      Metz thanks for your support ๐Ÿ™‚

  3. says

    Although I am not much into the technical aspect of blogging ,I just write whatever I feel like and go about reading what I like. But branding and building a loyal readership is important indeed.

    • says

      Hey Sarah, its good to see you at my blog. Keep reading more and you’ll definitely be able to understand the technical aspects of blogging. I hope that you’ll be able to get regular readers for your blog.

  4. says

    Indeed branding plays a major role for bloggers and I guess it will surely helps to build authority to the author as well.


    • says

      Yes Samir, the author can definitely build authority. Branding helps in achieving long term blogging goals. I hope that you too will try your best for making your website/blog become a brand.

  5. says

    Nice post Mohit,
    I am agree with you branding is important for blogging. Found lots of thing in the post. thanks for letting us know.

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